marketing

Hela February 15, 2019

As brands try to keep up with the newest innovations in digital, they constantly need to step outside the box to give them an edge on the competition. Video content is one of the strongest ways to do that and now there is a new factor changing the game, interactive content. When giving the viewer the […]

Hela February 15, 2019

Any digital marketer already knows that being No. 1 on Google Search’s results reaps exponential rewards when it comes to organic traffic, brand awareness and authority. But the bigger question is, how do we get to the top position? As the digital landscape matures, so does the competition. The battle for top keyword rankings is about providing what’s […]

Hela February 15, 2019

After 40 years, email marketing continues to be an efficient and effective digital marketing channel for a wide range of marketers in the United States and around the world. As with all marketing channels, an email campaign’s ultimate success or failure relies on a variety of factors. Marketers typically focus on performance metrics like open rate, click […]

Hela February 15, 2019

There are numerous strategies for converting customers into brand loyalists. Perhaps none is more effective than reaching potential customers on a personal level. However, the catch is that this is one of the hardest forms of marketing to achieve successfully. In addition, if done incorrectly, this form of marketing can really damage a brand’s image […]

Hela February 15, 2019

As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends […]

admin February 11, 2019

Amid row over Prime Minister Narendra Modi receiving the Philip Kotler Presidential Award, the marketing guru, after whom the award is named, listed the reasons why the Indian leader was chosen. Philip Kotler wrote that Prime Minister Modi stood the highest in the criteria used to select a winner. “He has improved his country’s image […]