marketing

Hela April 16, 2019

I started my first business out of my university dorm room, and like most startup business owners, I had to be resourceful and use whatever tools I could afford. Thus, I taught myself how to use Photoshop and I designed my own business cards, my own logo and all of my own marketing materials — […]

Hela March 31, 2019

As an already-busy entrepreneur, taking the time to create kick-ass marketing campaigns can sometimes seem more like a distraction than a worthwhile investment of your time. That being said, most entrepreneurs aren’t taking advantage of something that could dramatically reduce the time they spend on marketing: their customers. If you take the time to strategize correctly and are […]

Hela March 26, 2019

It’s no secret that U.S. consumers spend much of their day engaging with digital content across various platforms, devices and channels. That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a world where digital content is everywhere. [“source=adweek”]

Hela February 15, 2019

As brands try to keep up with the newest innovations in digital, they constantly need to step outside the box to give them an edge on the competition. Video content is one of the strongest ways to do that and now there is a new factor changing the game, interactive content. When giving the viewer the […]

Hela February 15, 2019

Any digital marketer already knows that being No. 1 on Google Search’s results reaps exponential rewards when it comes to organic traffic, brand awareness and authority. But the bigger question is, how do we get to the top position? As the digital landscape matures, so does the competition. The battle for top keyword rankings is about providing what’s […]

Hela February 15, 2019

After 40 years, email marketing continues to be an efficient and effective digital marketing channel for a wide range of marketers in the United States and around the world. As with all marketing channels, an email campaign’s ultimate success or failure relies on a variety of factors. Marketers typically focus on performance metrics like open rate, click […]

Hela February 15, 2019

There are numerous strategies for converting customers into brand loyalists. Perhaps none is more effective than reaching potential customers on a personal level. However, the catch is that this is one of the hardest forms of marketing to achieve successfully. In addition, if done incorrectly, this form of marketing can really damage a brand’s image […]

Hela February 15, 2019

As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends […]

admin February 11, 2019

Amid row over Prime Minister Narendra Modi receiving the Philip Kotler Presidential Award, the marketing guru, after whom the award is named, listed the reasons why the Indian leader was chosen. Philip Kotler wrote that Prime Minister Modi stood the highest in the criteria used to select a winner. “He has improved his country’s image […]