Hela November 29, 2019

The prime festive season may have just ended, but ‘Hurry! Offer only till stocks last’ sales pitches of a different kind have started. Life insurance distributors are pushing prospective policyholders to buy policies before 30 November, 2019. The new Insurance Regulatory and Development Authority of India (Irdai) life insurance product guidelines will come into force from 1 […]

Hela November 10, 2019

Google has banned services that offer predatory personal loans from the Play Store. The change was quietly revealed on the company’s ‘restricted content’ policy page, which now lists high-interest loan services among the types of apps no longer allowed in the store, including certain payday loan apps, ones offering access to peer-to-peer loans, title loans, […]

Hela November 5, 2019

According to the Bharat Microfinance Report, microfinance “through MFIs” is servicing 43 million accounts. About 85% of the accounts serviced with 83% gross loan portfolio are being serviced through NBFC MFIs. NBFCs and NBFC MFIs are directly regulated by RBI for microfinance operations where the quantum of overall lending to the borrower, the number of […]

Hela November 4, 2019

Personal loans are the most expensive set of loans, when compared to any other type of loan. As they are not mortgage loans the interest rates are exceedingly high. This should make it the last loan option for consumers. Here are 5 other loan options that you should consider in place of personal loans. Gold loans Gold […]

Hela November 3, 2019

With the onset of the festive season, you’re likely to find yourself spending more time ensuring that your home is spic and span; whether it is to host Diwali parties or receiving relatives from out of town. And, you may also consider making the most of the deals and discounts available right now to shop […]

Hela October 26, 2019

Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business succeed – and that starts with dopamine. Dopamine is a neurotransmitter that plays a central role in goal-directed behavior. […]

Hela October 25, 2019

The relationship between sales and marketing is critically important, especially in high-growth environments. Yet, for some reason, this relationship also seems to be one of the hardest for many to navigate. In fact, only a quarter of sales and marketing professionals consider their teams to be tightly aligned, with 18% rarely aligned or misaligned. Even in organizations where […]

Hela October 19, 2019

When Anheuser-Busch first rolled out Michelob Ultra across the U.S. in 2002, the pitch to the nation’s weight watchers was simple: Sip this beer if you want to ditch carbs. At 95 calories and 2.6 carbs per serving, Michelob Ultra became the first major beer brand to put one of the diet industry’s then most-prominent […]

Hela October 15, 2019

Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub and a figure skating show about the life of founder Colonel Sanders. KFC intends to find out what a kernel of creativity is worth to […]

Hela October 14, 2019

It looked like the fortunes of the Indian markets would change last month after the Government slashed corporate tax to fire up the economy which led to a breakout, but bears soon took control of the D-Street, pushing Nifty and Sensex below crucial support levels. A cut in corporate tax rate lifted investor sentiment which led to […]