After 40 years, email marketing continues to be an efficient and effective digital marketing channel for a wide range of marketers in the United States and around the world. As with all marketing channels, an email campaign’s ultimate success or failure relies on a variety of factors. Marketers typically focus on performance metrics like open rate, click […]

There are numerous strategies for converting customers into brand loyalists. Perhaps none is more effective than reaching potential customers on a personal level. However, the catch is that this is one of the hardest forms of marketing to achieve successfully. In addition, if done incorrectly, this form of marketing can really damage a brand’s image […]

As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends […]

An endowment policy maturing at the age of 60 or beyond is one of the best saving tools for women. Data from Insurance Regulatory and Development Authority of India (Irdai) show that 90 lakh women bought life insurance policy in 2017-18. During the same period, 1.91 crore policies were purchased by men. So, women accounted […]

Go through your policy document carefully to understand all the terms and conditions Life insurance is a critical part of your financial portfolio. Therefore, you must ensure your policy is as per your expectations. Mistakes, if any, need to be fixed immediately. Remember that you won’t be around when the policy claim is made. And […]

The cost of treatment and rate of inflation in the healthcare industry are very high, which makes health insurance a must for people. The cost of treatment in private healthcare sector is very high, especially when a person gets admitted to a private hospital. Moreover, the rate of inflation in the healthcare industry is also […]

Once you have rightly identified your needs and constraints, it will become easier for you to select the best policy for your individual circumstances and needs. Each and every wealth management plan demands regular evaluation of the financial goals and objectives. In order to achieve them, it is very important to implement and practice a […]

The data from Insurance Regulatory and Development Authority of India (Irdai) showed that LIC saw its first-year premiums at Rs 1.05 lakh crore in April to January 2019, against Rs 1.07 lakh crore in the previous fiscal. First-year premiums of life insurance companies stood at Rs 1.59 lakh crore between April and January, a rise […]

SBI Life’s individual APE growth was muted at 1% y-o-y in January 2019, especially against the backdrop of 24% growth in December 2018. Individual annual premium equivalent (APE) growth for private sector life insurance companies was modest at 10% in January 2019 translating into year-to-date (YTD) growth of 11%. ICICI Prudential Life witnessed sharp rebound […]

Real estate professionals — and flippers in particular — spend a great deal of time analyzing the markets, but the only thing we really need to know is which way is it heading. There’s a way to make money in any market, any economy, if you are paying attention and trusting the plan. I want […]