Hela September 16, 2019

Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Not a day passes in the marketing world without someone name-dropping machine learning and artificial intelligence in a meeting. The underlying myth is that machine learning is the […]

Hela September 15, 2019

The consistent plunge in domestic equities over the last one and a half years has had a marked negative impact on individual equity portfolios. As one can sense from recent speeches by the Finance Minister, the government is actively taking corrective measures to bring stability and infuse positivity in the economy. On the domestic front, […]

Hela September 13, 2019

Analysts remain cautious; say much would depend on long-term strategy Shares of private sector lender YES Bank ended over 13 per cent higher on the BSE amidst talk of a stake-sale by Rana Kapoor and the bank infusing more capital. The bank’s scrip ended 13.47 per cent higher at ₹71.6 apiece on the BSE on Wednesday. YES Bank’s […]

Hela September 9, 2019

The microfinance industry witnessed a 42.9 per cent growth in first quarter of 2019-20 over the corresponding period last year, with the total loan portfolio at Rs 1,90,684 crore as on June 30, 2019, Microfinance Institutions Network (MFIN) said in a report. The total number of microfinance loan accounts stood at 9.27 crore in April-June quarter of […]

Hela September 8, 2019

A recurring concept that kept coming up throughout the conference was the idea of repurposing written content to video. GETTY Content marketing is part of the customer experience. But there is a better way of thinking about it. Even the term content marketing is, to borrow a phrase, “so last year.” The updated term is content experience. Even […]

Hela September 6, 2019

NEW DELHI: Around 54 stocks fell to touch their 52-week lows on NSE in Friday’s session. Among the stocks that touched their 52-week lows were Indiabulls Housing Finance, Indiabulls Ventures, Dynamatic Technologies, Apollo Micro Systems and Dhanuka Agritech. De Nora India, Muthoot Capital Services and TCPL Packaging also featured among the stocks that touched their 52-week lows […]

Hela September 3, 2019

It’s been a year since John Lewis and Waitrose unveiled their new visual identities and launched their first joint marketing campaign. A fiercely competitive retail market had prompted a rebrand a few months prior, adding ‘& Partners’ to both names. But the John Lewis Partnership (JLP), which owns both retailers, wanted to do something big to show customers what actually makes […]

Hela September 1, 2019

Whether you want to surprise your spouse with a week-long vacation to Thailand or want to make a down payment for your car, when it comes to borrowing finance to achieve your goals, a personal loan is a resource that you can always count on. This is because lenders have simplified the eligibility terms, making […]