Marketing

admin February 11, 2019

Ralph Lauren isn’t just about plain polo shirts and peacoats anymore. It’s about the hype. Looking for some buzz, the 52-year-old fashion house using tactics straight from the “hypebeast” playbook—industry slang for shoppers who obsess about clothes that get extensive publicity. Similar to Apple fanatics who camp out in advance of a new iPhone release, […]

admin February 11, 2019

The Union cabinet on Wednesday approved the creation of a fund for developing farm-markets, which will be used to upgrade existing rural agriculture markets, an official statement said. A corpus of Rs 2,000 crore will be set up at NABARD, an organisation that procures and trades farm items on behalf of government. The fund, titled […]

admin February 11, 2019

US retail major Walmart, which invested USD 16 billion in Flipkart, Wednesday said it is committed to the Indian market and is optimistic despite recent changes in the FDI policy for e-commerce firms in the country. The Bentonville-based retailing major’s statement came after a recent report by global consultancy firm Morgan Stanley, which had hinted […]