Marketing

Hela February 15, 2019

There are numerous strategies for converting customers into brand loyalists. Perhaps none is more effective than reaching potential customers on a personal level. However, the catch is that this is one of the hardest forms of marketing to achieve successfully. In addition, if done incorrectly, this form of marketing can really damage a brand’s image […]

Hela February 15, 2019

As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends […]

Hela February 12, 2019

The finance minister, in his interim budget speech, proposed a complete rebate on tax for those earning up to ₹5 lakh a year, with an eye on middle-class voters before the general elections this year. The beneficiaries of this move could include people with annual income of around ₹10 lakh. This is because various tax […]

admin February 11, 2019

Ralph Lauren isn’t just about plain polo shirts and peacoats anymore. It’s about the hype. Looking for some buzz, the 52-year-old fashion house using tactics straight from the “hypebeast” playbook—industry slang for shoppers who obsess about clothes that get extensive publicity. Similar to Apple fanatics who camp out in advance of a new iPhone release, […]

admin February 11, 2019

The Union cabinet on Wednesday approved the creation of a fund for developing farm-markets, which will be used to upgrade existing rural agriculture markets, an official statement said. A corpus of Rs 2,000 crore will be set up at NABARD, an organisation that procures and trades farm items on behalf of government. The fund, titled […]

admin February 11, 2019

US retail major Walmart, which invested USD 16 billion in Flipkart, Wednesday said it is committed to the Indian market and is optimistic despite recent changes in the FDI policy for e-commerce firms in the country. The Bentonville-based retailing major’s statement came after a recent report by global consultancy firm Morgan Stanley, which had hinted […]