When you imagine what artificial intelligence (AI) “looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray. Apart from the realm of fantasy, AI is simply a system that can perform tasks that normally requires human intelligence. These include problem-solving, recognizing emotions, and even diagnosing diseases. Artificial […]

In the ever-saturated landscape that is social media, you have to put in extra effort to stand out. In a sea of shiny graphics, immersive videos, and a slew of other compelling content, posting a bland image would definitely not fly. It’s imperative that you get creative to get people to pay attention to your […]

Do you have an idea and are launching your startup? But do you know that 90% of Indian Startups fail in the first few years and shut down within 5 years? If you are thinking that they shut down due to the lack of new ideas or lack of funds, then you are wrong. Many […]

Lidl is shifting the focus of its marketing communications to talk more about its quality and range and less about price in a bid to convince shoppers it can be a destination for their big weekly shop. A new ad campaign, that launches this evening (2 June), is markedly different from what we are used […]

Gone are the days of leaflets, postcards, repeat emails and messaging services to get more customers? Well, truth be told, the marketing industry or the small and medium enterprises business (SMEs) isn’t the same as it used to be before. Innovation in direct to customer marketing has evolved along with the SME sectors in the […]

Women may make up half of the U.S. population, but they dominate consumer purchasing decisions. Brands looking to reach this coveted audience must move beyond traditional marketing methods and understand how cultural shifts affect this diverse group. Here are a few key facts to know before you launch a campaign targeted to women: Women drive […]

Francisco Crespo, SVP and chief growth officer at The Coca-Cola Company, doesn’t just provide stewardship for one of the world’s most highly valued brands. He guides the portfolio of different consumer brands that require what can be dramatically different marketing strategies. I recently asked Francisco to illuminate parts of Coca-Cola’s strategic process. Paul Talbot: What process […]

I started my first business out of my university dorm room, and like most startup business owners, I had to be resourceful and use whatever tools I could afford. Thus, I taught myself how to use Photoshop and I designed my own business cards, my own logo and all of my own marketing materials — […]

After consolidating early in the day, the market managed to gain momentum in the last hour of trade and ended near the day’s high on April 9 with all sectoral indices closing in the green. The BSE Sensex gained 238.69 points at 38,939.22 while the Nifty 50 rose 67.50 points to 11,672, forming a bullish […]

As an already-busy entrepreneur, taking the time to create kick-ass marketing campaigns can sometimes seem more like a distraction than a worthwhile investment of your time. That being said, most entrepreneurs aren’t taking advantage of something that could dramatically reduce the time they spend on marketing: their customers. If you take the time to strategize correctly and are […]