Marketing trends come and go, and some are more successful than others. What many companies don’t realize, however, is that certain marketing fads, no matter how “hot” they are at the time, simply don’t work for certain brands. If you want to successfully market your business, you’ll have to experiment with techniques that make sense […]

As brands try to keep up with the newest innovations in digital, they constantly need to step outside the box to give them an edge on the competition. Video content is one of the strongest ways to do that and now there is a new factor changing the game, interactive content. When giving the viewer the […]

Any digital marketer already knows that being No. 1 on Google Search’s results reaps exponential rewards when it comes to organic traffic, brand awareness and authority. But the bigger question is, how do we get to the top position? As the digital landscape matures, so does the competition. The battle for top keyword rankings is about providing what’s […]

After 40 years, email marketing continues to be an efficient and effective digital marketing channel for a wide range of marketers in the United States and around the world. As with all marketing channels, an email campaign’s ultimate success or failure relies on a variety of factors. Marketers typically focus on performance metrics like open rate, click […]

There are numerous strategies for converting customers into brand loyalists. Perhaps none is more effective than reaching potential customers on a personal level. However, the catch is that this is one of the hardest forms of marketing to achieve successfully. In addition, if done incorrectly, this form of marketing can really damage a brand’s image […]

As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends […]

Finance Minister Arun Jaitley is likely to increase the tax exemption limit from Rs 2.5 lakh to Rs 5 lakh in the interim budget.(Sanjeev Verma/HT PHOTO) With middle-class apathy on the rise, Finance Minister Arun Jaitley may double the income tax exemption threshold for the salaried from the present Rs 2.5 lakh to Rs 5 […]

The finance minister, in his interim budget speech, proposed a complete rebate on tax for those earning up to ₹5 lakh a year, with an eye on middle-class voters before the general elections this year. The beneficiaries of this move could include people with annual income of around ₹10 lakh. This is because various tax […]

IIM Calcutta repeated its feat of 100% placement for the 54th batch of its flagship PGP program that had 441 students in the fray. As per the conventions of the day system followed by most institutes in the country, the placements closed by Day 1 afternoon which corresponds to the second day of making offers […]

Ralph Lauren isn’t just about plain polo shirts and peacoats anymore. It’s about the hype. Looking for some buzz, the 52-year-old fashion house using tactics straight from the “hypebeast” playbook—industry slang for shoppers who obsess about clothes that get extensive publicity. Similar to Apple fanatics who camp out in advance of a new iPhone release, […]