Hela

Hela August 31, 2019

The most popular metric to help determine marketing strategy is satisfaction, according to research from the University of Technology Sydney (UTS) Business School. The research team analyzed over 4384 managerial decisions from 1637 firms in 16 countries, including the US, UK, Australia, Russia, India and China. Over half (53%) of the marketing mix decisions analyzed […]

Hela August 30, 2019

Banks and non-banking financial institutions offering personal loan basically require three proofs. One is for proof of income, the other is proof of identity and the third is a proof of the borrower’s address. Lenders also need you to submit bank account statements for the past three months. You also need to fill up the […]

Hela August 27, 2019

Indian stock markets are expected to continue to rise on Tuesday following liquidity support by Reserve Bank of India and firm global cues. The RBI said on Monday that it will transfer ₹1.76 trillion to the government this fiscal. The additional amount of ₹86,000 crore that the government will receive this year above its budgeted ₹90,000 crore as […]

Hela August 26, 2019

One of the core tenets of marketing is that a company should maintain voice consistency in everything it’s doing, including advertising. However, that may not be always beneficial, as personalization and customization of a campaign and by extension, a company’s voice in a given context, may yield much better results. This is the main idea […]

Hela August 24, 2019

Cracking down on a flurry of apps selling personal loans in a deceiving manner on Play Store, Google has brought a stringent policy for such apps to create a safeguard for susceptible customers. It means the apps, which lure customers with low-interest rate loans and eventually defraud them with tricky terms & conditions and charging […]

Hela August 21, 2019

When you imagine what artificial intelligence (AI) “looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray. Apart from the realm of fantasy, AI is simply a system that can perform tasks that normally requires human intelligence. These include problem-solving, recognizing emotions, and even diagnosing diseases. Artificial […]

Hela August 20, 2019

Unsecured finance, which includes both credit card debt and personal loans amounted to INR 5,00,000 Crores at the end of FY18. This number is double of the FDI inflows (INR 3,00,000 Crores) into our country during the same fiscal year. A large chunk of unsecured finance goes towards financing consumption largely addressing home renovation, purchase […]

Hela August 19, 2019

An Andhra Pradesh-based microfinance institution (MFI) recently decided to thoroughly screen all its sales-force after complaints of misselling from rural customers. It now checks their previous employment records as well. The MFI industry, that has around 80,000-85,000 employees, was one of the sectors that did not consider background verification of employees an important factor in […]

Hela August 18, 2019

NEW DELHI: Around 160 stocks fell to touch their 52-week lows on NSE in Friday’s session. Among the stocks that touched their 52-week lows were Ambika Cotton Mills, Apollo Micro Systems, Bannari Amman Sugars, BASF IndiaNSE -0.56 %, Coffee Day Enterprises, Cox & Kings, Cummins India and Cyient. GIC Housing Finance, Glenmark Pharmaceuticals, Hindustan ZincNSE 0.93 %, […]

Hela August 16, 2019

From purely the financial benefit point of view, you should make a bulk repayment in your loan. By Chaitali Dutta Is the interest rate on a personal loan fixed for the whole tenure? – Gautam Very few bank loans in India are on a fixed interest rate basis. Personal loans are also on a floating rate. […]