Hela November 4, 2019

Personal loans are the most expensive set of loans, when compared to any other type of loan. As they are not mortgage loans the interest rates are exceedingly high. This should make it the last loan option for consumers. Here are 5 other loan options that you should consider in place of personal loans. Gold loans Gold […]

Hela November 3, 2019

With the onset of the festive season, you’re likely to find yourself spending more time ensuring that your home is spic and span; whether it is to host Diwali parties or receiving relatives from out of town. And, you may also consider making the most of the deals and discounts available right now to shop […]

Hela October 26, 2019

Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business succeed – and that starts with dopamine. Dopamine is a neurotransmitter that plays a central role in goal-directed behavior. […]

Hela October 25, 2019

The relationship between sales and marketing is critically important, especially in high-growth environments. Yet, for some reason, this relationship also seems to be one of the hardest for many to navigate. In fact, only a quarter of sales and marketing professionals consider their teams to be tightly aligned, with 18% rarely aligned or misaligned. Even in organizations where […]

Hela October 19, 2019

When Anheuser-Busch first rolled out Michelob Ultra across the U.S. in 2002, the pitch to the nation’s weight watchers was simple: Sip this beer if you want to ditch carbs. At 95 calories and 2.6 carbs per serving, Michelob Ultra became the first major beer brand to put one of the diet industry’s then most-prominent […]

Hela October 15, 2019

Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub and a figure skating show about the life of founder Colonel Sanders. KFC intends to find out what a kernel of creativity is worth to […]

Hela October 14, 2019

It looked like the fortunes of the Indian markets would change last month after the Government slashed corporate tax to fire up the economy which led to a breakout, but bears soon took control of the D-Street, pushing Nifty and Sensex below crucial support levels. A cut in corporate tax rate lifted investor sentiment which led to […]

Hela October 4, 2019

In today’s digital era, consumers’ expectations are changing rapidly. In a bid to cater to the evolving demands of consumers, companies have started to adopt emerging technologies such as Artificial Intelligence (AI), chat-bots, automation, data analytics and more. The life insurance sector is no exception. Life insurance companies are looking at innovative steps to grab […]

Hela October 1, 2019

With Diwali around the corner you may be looking to give your home a festive makeover, rather than simply attending to annual cleaning, retiling, and repainting. In fact, the festive season is an ideal time to do so as you get attractive offers on furniture, furnishings, carpets, wall art, décor and more. What makes this […]