Hela January 20, 2020

NEW DELHI: The government is considering corporatising the marketing arm of Khadi Village and Industries Commission (KVIC) as it looks to boost the organisation’s turnover to Rs 5 lakh crore, two officials aware of the matter said. “KVIC and the government are now exploring the possibility of assigning the marketing function to a professional entity […]

Hela January 19, 2020

Experience marketing is fast becoming the rule, rather than the exception, for brands trying to connect with their B2C audiences. And they’re going all in: retailers are creating museum-like interactive play spaces, sports brands are developing AI-enabled virtual reality experiences, and game companies are creating live-action immersive versions of their video games. But it’s not […]

Hela January 18, 2020

NEW DELHI : Beating India’s financial capital Mumbai, IT hub and startup capital Bengaluru took the highest home loan and personal loan in the country, according to a market report. The highest home loan ticket size in India during 2019 was ₹2.2 crore while Mumbai stood second at ₹2 crore, BankBazaar Moneymood 2020 report said. Similarly in the personal loan […]

Hela January 15, 2020

You may not have heard about Waze Local before, but if you have any interest in location-based advertising, you will undoubtedly find out more in 2020. In fact, Google purchased Waze back in 2013, with the intent of enriching some of the functionality of Google Maps. Features such as camera notifications and better driver advice […]

Hela January 14, 2020

As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather than talking (although I have my moments with the gift of gab). So while guarding our superpowers and […]

Hela January 13, 2020

The stark lack of diversity within marketing is a ticking timebomb with the potential to undermine the future creativity and relevance of the industry for years to come. The 2020 Marketing Week Career and Salary Survey reveals that a staggering 88% of the 3,883 respondents identify as white, with just 4% identifying as mixed race, […]

Hela January 12, 2020

Looking to take a loan for your discretionary spends? On Money Money Money, Sudipta Roy, Head of Unsecured Assets at ICICI Bank and Navin Chandani, Chief Business Officer of BankBazaar discuss what the banking industry will offer its credit card and personal loan customers in 2020. They also talk discuss if interest rates get cheaper […]

Hela January 11, 2020

Vishal is a young accountant in his first job. He has no financial liabilities. However, he has been saving small amounts and wants to continue doing so. He has heard about the importance of insurance in ensuring financial stability and is considering taking a life cover. Has he considered all aspects before making this decision? Vishal is right […]

Hela January 4, 2020

Fomo, or fear of mission out, might be nudging you to buy stocks with both hands this season. And you surely have plenty of options to choose from to play the ongoing rally. The problem is, you might not know this is a minefield. Data available with Ace Equity shows some 493 stocks on BSE […]