As brands try to keep up with the newest innovations in digital, they constantly need to step outside the box to give them an edge on the competition. Video content is one of the strongest ways to do that and now there is a new factor changing the game, interactive content.
When giving the viewer the ability to control the storyline, it opens a whole new world of opportunities for generating leads and engaging different audiences. You can offer different views based on audience behavior, have clickable content, change viewing perspectives and more.
60% of people prefer video over reading text and now with the introduction of interactive videos, the engagement of these videos can keep visitors interacting longer with brands and make the interaction more memorable. In one study, an interactive video had double-digit click-through rates of more than 11 percent. Whether you’re looking for more creative content or new ways to satisfy your data-driven team, interactive video succeeds at both.
Here are 10 interactive videos from brands that have been getting the most engagement.
Could you save a life if you needed to? This video puts you in life or death situations where it is up to you to save them. It tracks your ability to perform CPR and the Heimlich maneuver. The story even takes you through the patient’s recovery in the hospital. Find out what you would do.
This interactive video lets you flip through channels of people lip-syncing Bob Dylan’s classic song “Like a Rolling Stone.”
The Jungle Book
Fans can move a slider to see how Disney actually filmed The Jungle Book, and they can also click on each character’s hotspot, which opens up a profile that gives a brief description of the character.
BBC Scotland’s immersive, 360-degree video of Glen Coe allows the viewer to experience the landscape from every possible angle, giving the illusion of feeling like they’re actually there.
Eko | That Moment When
If you get secondhand embarrassment, this is probably not the one for you. In this hilarious series called That Moment When you help a woman navigate through an awkward situation of trying to remember someone who remembers her. Your task is to guess traits about the guy correctly.
Want to see if you’d be a good fit for Deloitte? This interactive recruitment video takes you through real-life scenarios to determine if you’d fit into the culture.
Aardman Animations | Dead Lonely (A Zombie Romance)
In this rather creepy scenario, you must help a zombie find his long lost love, Barbara, while surviving in a post-apocalyptic world.